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The following presents a list of email marketing FAQ you were too afraid to ask or didn't think of asking. As a new email marketer you may feel overwhelmed. Where do you begin? Who do you ask for help? When managing a social media account or blog you instantly take on the responsibility of creating engaging content. You need to understand things such as your target audience, positive and negative click through rates, email lists, the CAN-SPAM act, and many other rules of email marketing.
When drafting an email as part of a new campaign you can use marketing automation software to make effective emails which can track your click through and open rates or do it yourself with brief messages with links that take subscribers directly to your site. How you manage your email campaigns determines the success rate of each. You may wish to consider the following questions to help you with your campaigns.
The simple answer is no. Here's why: You should never pay for email lists even if they are opt-in lists. Just because someone opted to receive emails from one company does not mean they opted to join your mailing list even if you sell the same or similar products or services. People will feel betrayed and angered that they are receiving spam from you because they did not sign up for your list and they feel their information was shared by other companies.
Growing your own lists is the best way to reach out to people interested in your products or services. The best way to grow a list is to focus on those who have visited your site and are curious to find out more information about your company. One of the best ways you can do this is to create an offer which is content only accessible to those who complete a simple form. If someone is truly interested in your content and wants to read it they will fill out the information and if they decide your site is not for them, you need to have a way for them to opt out from receiving future emails. After all, you only want those truly interested in your company anyway.
The CAN-SPAM Act is one of the single most important laws you must follow as a marketer. All commercial emails must follow certain guidelines to protect email subscribers. You must include a simple way for people to unsubscribe from your lists by placing a visible link at the bottom of all your messages that allows them to opt-out from receiving future emails.
In addition to the opt out link you should provide a physical mailing address of your business and use clear "to", "from", and "reply to" addresses that list your name and email domain. Many spam filters are becoming more sophisticated and will block emails that don't have designated or hidden "from" addresses.
You also cannot charge fees, make your recipients take multiple steps to opt-out from your lists, or require your recipients to provide detailed information other than a simple email address in order to join your list. People want to join your list to view content, they most likely don't want to be bothered with postal mailings or phone calls.
In the next part of this post we will explore even more email marketing FAQ that will help you better understand some of the most commonly asked questions email marketers ask. The purpose of this series is to better inform you of the ins and outs of email marketing. After reading this series you should be well prepared to take on new or existing email marketing campaigns.
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